Market Development Process
Our expertise in protecting your investment
Understanding the Market
Placing the brand in your market
Max Brenner’s brand positioning focuses on the premium, upscale interpretation of its unique Chocolate Dessert and Savory menu offerings in a contemporary restaurant environment, framed in a romantic but dynamic, high–energy ambiance. We place a high priority in understanding each market’s unique consumer preferences, as well as prevailing competitive environment.
Determining Market Potential
The recipe for success
We work closely with our new and existing franchise partners to determine the optimal market potential for our brand, with the object of maximizing our brand market penetration in our unique Chocolate Dessert brand positioning within the fast casual and casual dining segment.
Market Development Planning and Strategy
Guided by best practices
We employ industry-standard Market Planning practices and guidelines to determine the optimal market development strategy in terms of selecting the best priority trade areas for the Max Brenner concept, as well as development timing with respect to store openings. We work with our franchise partners in developing a long-term Market –level Portfolio and Store-level financial analytical models to ensure that the market development plans meet financial return objectives and targets.
Trade Area and Site Selection
The perfect location
Together with our Market Potential and Market Development Strategy methodologies, we work with our franchise partners to identify the best possible trade area and site-specific locations, using our site selection criteria focused on site availability, site design and construction feasibility and site affordability standards based on our market and site feasibility financial investment and profitability standards.
Facility and Asset Development Strategy
Cost conscious facility design
We work with our franchise partners in executing and adapting our Facility, Equipment and Décor Design Standards and Guidelines to develop a market- sensitive Facility and Asset Strategy for a specific market or territory, taking into account prevailing local market construction, equipment, furniture, décor and fixture supply/fabrication conditions.
Project and Construction Management
Down to the finest details
We provide our franchise partners with project management and construction support to ensure that our stores meet cost, quality and schedule objectives.
We help you capitalize on the strength of the Max Brenner Brand
We work with our franchise partners to develop an optimal Asset Management Strategy for facility remodels and maintenance standards to maintain our brand positioning in the local market.